Position Overview

The Digital Marketer will be responsible for planning, executing, and optimizing multi-platform digital marketing campaigns He or she will work closely with our creative and account management teams to deliver measurable results for our clients and the agency

Key Duties and Responsibilities

Digital Marketer
Develop and implement comprehensive digital marketing strategies aligned with client goals
Plan and manage paid digital campaigns across Google Ads, Facebook, Instagram, Linkedin, and other relevant platforms
Optimize SEO strategies to improve search engine rankings and increase traffic
Analyze campaign performance, generate insights from data, and prepare detailed reports
Create and manage content calendars in collaboration with the creative team for digital channels
Stay up-to-date with emerging digital trends, tools, and best practices to maintain competitive advantage
Support digital pitches and contribute to new business development through market research and digital innovation
Any other duty that may be assigned to you

Qualifications and requirements

Bachelor's degree in Marketing, Communications, or a related field
Minimum of 4-6 years of experience in a similar digital marketing role, preferably within a marketing or advertising agency
Strong working knowledge of Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, and other digital advertising platforms
Hands-on experience with SEO tools, email marketing platforms, and analytics tools such as Google Analytics
Proficient in content marketing, and social media management tools
Excellent project management, reporting, and client communication skills
Creative thinker with strong analytical and problem-solving abilities

Aquila East Africa

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