The
Marketing Officer is r esponsible in the development of marketing strategies after conducting a thorough analysis of the marketing environment and preparation of specific marketing programs that will ensure the successful implementation of agreed strategies.
Responsibilities
- Responsible in the coordination with product and channel groups to ensure that program designs/concepts are aligned with the overall segment strategy
- Prepares the Marketing Program Proposal (MPP) to ensure that all cost components for various activities are captured and thereafter monitors spending to guarantee that expenditures are within agreed budgets
- Responsible in communicating the vision/objective of segment-initiated programs to ensure its timely, effective, and efficient implementation through the execution channels
- Monitors closely the results of marketing programs to ensure that there is timely and accurate feedback on what is and what is not effective; consequently, prepares post project evaluation reports to make sure that there is sufficient documentation on every marketing activity
- Responsible in the preparation of financial analysis in order to monitor profitability targets as well as budget setting purposes
- Analyses consumer, industry and competitive data in order to keep aware of the emerging trends, business opportunities and threats affecting the brand
- Performs other duties that may be assigned
Qualifications
- Bachelor’s degree graduate in Business Management, Economics, Marketing or related course
- At least 2-3 years work experience in retail banking or any industry dealing with known customers, including the management of thereof
- Ideally from industries such as financial products/services, retail, or fast-moving consumer goods, preferably in the areas of traditional/digital marketing, sales, branch banking or business development
- Exposure to Analytics, Market Research, Customer Relationship Management (CRM) and loyalty Digital/Brand Marketing
- Self-starter, creative and analytical
- Highly interested in people and customer behavior with solid inter and intra personal skills
- Deals well with ambiguity and complex processes; can work in an ambiguous environment
- Strong communication skills, articulate, and flexible with a positive outlook
- Able to deal with all levels of the organization
- Solutions and results oriented
- Open to new learning and doing things differently
