Reports To: Operations Manager / Projects Coordinator.

Role Purpose:

To drive revenue growth by converting qualified leads into confirmed sales through relationship-building, product demonstrations, site/client visits, and strategic engagement with decision-makers in the construction ecosystem.

This role is crucial in bridging the gap between lead generation and actual sales by aligning client needs with the unmatched value of C-MAX's EPS construction technology.

Key Responsibilities

Lead Conversion & Field Sales

Follow up on qualified leads from marketing, exhibitions, and referrals.
Conduct in-person site and office visits to decision-makers developers, contractors, architects.
Present the C-MAX EPS system using real project data—focus on cost savings, build speed, and quality.
Handle objections and close deals with a strong follow-up strategy.
Meet with potential clients developers, architects, engineers, contractors both in person and virtually.
Demonstrate and present C-MAX EPS panels and building system benefits in a simplified, relatable, and results-driven manner.
Understand the key decision drivers for clients cost, speed, quality and communicate C-MAX EPS advantages in measurable terms e.g., % cost savings, project time reduction.
Address objections and confidently negotiate contract terms to close deals.

Sales Pipeline Management

Actively follow up on leads generated from digital marketing, exhibitions, referrals, and outbound efforts.
Maintain accurate and updated records of leads, meetings, conversations, and status in the CRM system.
Ensure a consistent flow of leads is moving through the sales funnel.
Convert prospects into paying clients within a defined sales cycle.
Achieve monthly sales targets and follow defined sales cycles.

Market Penetration & Business Development

Conduct outbound activities including cold calling, office visits to developers, and site visits to ongoing projects.
Identify and visit potential new projects under development.
Build long-term relationships with key industry players engineers, QSs, project managers.
Attend construction events and trade shows to grow brand awareness.
Build and sustain relationships to encourage specification of C-MAX technology in projects.

Collaboration & Communication

Liaise with the technical team for site demos, estimates, and technical support.
Work closely with the technical team to support proposal development and technical presentations when needed.
Share market insights with management to improve sales strategies and messaging.
Contribute to joint sales planning with the marketing and digital team.
Work closely with the digital and marketing team to align messaging with field insights.

Ideal Candidate Profile

Degree/Diploma in Sales, Marketing, Construction Management, or a related field.
Minimum 3 years of experience in B2B construction sales or real estate solutions.
Strong communication, negotiation, and relationship management skills.
Understanding of construction industry decision-makers and project life cycles.
Ability to simplify technical content for non-technical audiences.
Comfortable with CRM systems and digital collaboration tools.
Valid driving license with 2+ years of active driving experience.

Cemex Holdings Limited

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