PAWA initiative known as (PAWA254) is a Non-Profit established in Kenya in 2010. It is Kenya's unique art and cultural collaborative hub that houses, fosters and catalyzes creative and community-driven projects for social change
Social Media Intern
Key Responsibilities Content Creation
- Creating posts for various social media platforms (e.g., Instagram, Twitter, Facebook, TikTok).
- Video content-Capturing and posting videos during and after the shows.
- Editing videos or audio.
- Carrying out event interviews as per the requirements of the radio.
Social Media Research:
- Research trends, hashtags, and topics relevant to the brand.
- Analyze competitors' social media strategies.
- Stay up to date with social media best practices.
Audience Engagement:
- Engage with followers( reply to comments, direct messages, etc)
- Live on location vox pops (interviews)
Analytics & Reporting
- Track key performance metrics (likes, shares, engagement, etc.)
- Assist in generating reports on social media performance.
- Provide insights and suggestions for content improvement based on analytics.
Social Media Management
- Post content regularly on platforms like Instagram, Facebook, Twitter, and TikTok, youtube shorts,
- Schedule posts using social media management tools like Hootsuite or Buffer.
- Social media / digital campaigns / digital marketing
- Assist in developing digital strategies that highlight the work that we do inhouse and creating awareness online.
- They will be in charge of conceptualizing and implementing digital campaigns that align with the work that we do throughout the year
- They will be in charge of showcasing all products and services of pawa radio and the community department in a fun and engaging way that generates leads.
- Will be in charge of developing innovative ideas that place pawa radio on top of the digital creation ecosystem and set the pace for the industry at large.
Qualifications - Educational Background: A degree or diploma in marketing, communications, journalism, digital media, or a related field.
- Content Creation Skills: Proficiency in creating engaging written, visual, and video content. Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software is a plus.
- Social Media Expertise: Deep understanding of various social media platforms (Instagram, Facebook, Twitter, TikTok, YouTube, LinkedIn) including best practices, analytics, and content optimization.
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