Job Summary:
We are seeking highly motivated and results-driven Assistant Digital Marketers to join our dynamic team. This role combines sector-specific expertise with digital marketing proficiency to drive growth, foster impactful partnerships, and advance our mission of delivering sustainable development solutions.
Key Responsibilities:
Digital Campaign Management:
- Plan, create, and execute targeted digital campaigns e.g., email, social media, PPC, SEO to effectively promote services across various sectors, reflecting the breadth of industries supported.
- Monitor, analyze, and optimize campaign performance using analytics tools to maximize ROI and achieve results.
Sector-Specific Engagement:
- Participate in sector-focused forums, webinars, and online communities to strengthen organizational visibility and influence.
Lead Generation and Qualification:
- Develop and implement strategies for generating high-quality leads through digital channels.
- Work with the sales team to qualify and nurture leads through the sales funnel, converting them into long-term partnerships.
CRM Management:
- Configure, maintain, and effectively use the CRM system to support sales and marketing goals.
- Organize and analyze data to provide insights that will improve strategies for client engagement and growth.
Promotion of Products and Services:
- Create and distribute engaging digital content e.g., blogs, videos, newsletters that highlights the organization’s offerings within the sectors.
- Build and maintain a robust digital presence across social media platforms and other online tools.
Collaboration and Reporting:
- Coordinate with cross-functional teams, including sales, marketing, and product development, to align on goals and strategies.
- Generate regular reports on digital marketing performance, lead quality, and key engagement metrics.
Market Analysis, Reporting and Insights:
- Track and report on market performance metrics, including customer acquisition trends, market share growth, and competitive positioning.
- Utilize data-driven insights to evaluate the effectiveness of market strategies and campaigns, identifying opportunities for refinement and optimization.
Continuous Learning and Development:
- Stay updated on industry trends, digital tools, and best practices in marketing and sales.
- Participate in relevant training, workshops, and learning opportunities to enhance skills.
Perform other duties as assigned to support the organization’s mission and objectives.
Requirements:
Qualifications and Skills:
- Bachelor’s degree in Geography, Economics, Social work, Disaster Management, International Relations, Public Health, Environmental science, Finance, Political Science, Public Administration, Social Work, Community Development, Engineering, Agriculture, or equivalent.
- Certification in digital marketing is mandatory.
- Minimum of 1 year experience in Digital Marketing.
- Experience in Customer service, Sales, and marketing is an added advantage.
- Proficient in CRM systems, marketing automation tools, and analytics platforms.
- Strong communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels of an organization.
- Strategic thinker with the ability to develop and execute effective digital sales strategies aligned with sector-specific goals and objectives.
- Results-driven mindset with a focus on achieving measurable outcomes.
- Creative, adaptable, and proactive in responding to market trends and customer needs.
- Commitment to continuous learning and professional development, with a passion for staying ahead of industry trends and emerging technologies.
